One category, decoded each week
The Sunday Shortlist
The Sunday Shortlist decodes how AI makes decisions about a market category and audience: the questions buyers ask AI, the shortlist that comes back, and the criteria that decide it. Subscribers get every decode first.
Get every decode first
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The first email brings the free toolkit: a worksheet and three prompts to run the first check on your own brand. One email a week after that.
The editions
Danish insurance and pension brokers
Three names, one answer.
Read the decodeDanish IT staffing
One company, two names, opposite fates.
Read the decodeUK wealth management
The answer changes after you sign.
Read the decodeDanish customer service platforms
Two brands entered tied. One survived the answers.
Read the decodeDanish spend management
AI's answer is taken. The reasons are not.
Read the decodeUK sustainable architecture
AI models have never seen a building.
Read the decodeDanish IT outsourcing
The hardest cut is a question nobody answers.
Read the decodeUS CRM platforms
Everyone gets compared, only three get chosen.
Read the decode